Job Overview
The BDM – CASA will be responsible for acquiring new customers and driving growth in Current & Savings Account portfolios through effective market outreach and relationship building.The role involves generating NTB business, developing corporate and retail relationships, and achieving CASA acquisition and revenue targets.
1) Drive acquisition of New-to-Bank (NTB) Current & Savings Account customers through direct sales, market visits, referrals, and networking.
2) Develop and maintain strong relationships with retail, SME, corporate, and business customers to build a sustainable CASA portfolio.
3) Identify potential markets and customer segments to generate quality leads and achieve CASA acquisition targets.
4) Cross-sell relevant banking products including FDs, credit cards, insurance, investments, and lending solutions to existing and new customers.
5) Ensure effective follow-up, timely account activation, portfolio engagement, and consistent achievement of business and revenue targets.
Candidates with 6 months+ experience in CASA sales, banking, BFSI, or direct sales with a strong inclination towards customer acquisition.Should possess good communication, relationship-building, and field-sales skills, with the ability to generate leads and convert prospects.Young, target-oriented, and self-driven professionals with a passion for building a career in banking and willingness to work in a sales-driven environment.