Job Overview
Drive overall liability business across the assigned cluster by achieving CASA, deposits, and revenue targets.Lead and guide branch teams to strengthen customer acquisition, engagement, and portfolio growth.Develop strategies to increase market share, deepen existing relationships, and acquire quality new-to-bank customers.Monitor branch performance, coach teams, and ensure consistent achievement of business, service, and compliance objectives.
1) Identify potential market segments and develop focused strategies to tap new business opportunities.
2) Build strong relationships with key local influencers, corporates, and community networks.
3) Drive digital adoption and promote transaction banking solutions across the cluster.
4) Analyse competitor activities and market trends to identify opportunities and strengthen the bank’s positioning.
5) Collaborate with product, credit, and other internal teams to deliver customized solutions for key customers.
Candidates with 10+ years of banking experience, preferably with strong exposure to liability and branch banking.Proven track record in driving CASA, deposits, revenue growth, and customer acquisition across multiple branches.Strong leadership and team-handling skills with the ability to coach and drive branch teams towards business goals.Candidates with excellent market knowledge, customer relationships, and strong business development capabilities will be preferred.